Fenix

Freelance Digital Content Manager2025–2026

The full digital opening of a new museum about migration in Rotterdam, built before the doors opened.

Scope
Social, campaigns, newsletters and PR
Channels
Instagram, LinkedIn, TikTok, email
Format
Migration Stories, with Studio Nul

With the directors, curators, artists and architects I turned the vision of Fenix into stories people follow, so the museum was a cultural landmark before it had visitors.

The strategy started from zero: tone, channels, formats and a community around the mission and the architecture.

Migration Stories lets art speak about migration in under a minute. Each episode starts from one question, and the format became the best-performing social series of Fenix so far.

Fenix at dusk, lit up across the water in Rotterdam
Aerial view of Fenix: the Tornado rising from the green roof of the warehouse on the Maas
The mirrored Tornado staircase descending through the Fenix atrium
The stairs to the viewing platform on the Tornado
Visitors under the mirrored underside of the viewing platform
The Suitcase Labyrinth: rows of old suitcases under the concrete roof
A section of wall on a transport base inside the Fenix building

Photography Gregg Telussa and Iwan Baan. Migration Stories by Studio Nul and AVEC AVEC. Motion visual by Studio Nul.